In order to promote the usage of ICICI Bank Credit Cards for cash emergencies, we created this simple ambient installation.
A series of 'Emergency Cash' comics were created to promote the usage of ICICI Bank Credit Cards for cash requirements.
Mechanism: This DM was sent to all prospective shoppers.
Mechanism: Each month was printed on a leaf of the flower. To go on to the next month in the calendar, one would have to tear the previous leaf. With every passing month, the flower would shed off it's leaves, thereby implying the deterioration of health with passing time.