Can't wait for Monday

The Park Avenue man loves his work so much that there is no other day more blissful than Monday. It’s the day he wants to seize. This campaign reflects his energy and enthusiasm for Monday. It’s the familiar passion, the memory of success and the excitement of work that he can’t stay away from. It’s when he’s at his best.

HelloMonday

The Park Avenue man loves his work. For him the weekend is just two days that separate him from what he loves passionately. Work.

Deccan 360

Radio- Deccan 360

Deutsche Bank

Utvi ad for woman's day

This ad was to encourage more women to take advertising as a career option. It was released on woman's day.

Ambipur Room Freshener

Problem:
To establish Ambipur as a room freshener, containing the natural goodness of flowers, as the reason for people to stay indoors. In other words, those who use Ambipur in their homes, prefer to stay indoors.


1)
Outdoor- Work from home poster:

Solution:
Ambipur will create a ‘work from home’ poster. When someone calls the given number, they will hear a recorded Ambipur message that says “This service is in public interest. Discover a good reason to stay at home with Ambipur room fresheners. For a complimentary demo please leave your address after the beep.”


2)

Direct Mailer

Solution:
Direct mailers of items that people will be able to use at home, to avoid stepping out; will be sent. Self-study and distance learning kits, free home delivery menus of local restaurants, Home shopping guide (Tele. shopping), that make it convenient to stay at home and yet have the advantages of the outside world available at home.
Along with these mailers there will be a small note that says “Ambipur room fresheners. A good reason to stay at home."

Ad done for 'Ladli'.

Audi Q7

Audi A6- Dealer ads

Audi A6- Perfection Reincarnate

This campaign was done for product improvement when the new and improved Audi A6 was introduced.

IndianOil Servo- Healthy Hamesha

JM Financial - Private Wealth Management Group

Tata Aig Life

ICICI Bank Credit Cards

In order to promote the usage of ICICI Bank Credit Cards for cash emergencies, we created this simple ambient installation.

A series of 'Emergency Cash' comics were created to promote the usage of ICICI Bank Credit Cards for cash requirements.

Mechanism: This DM was sent to all prospective shoppers.

Mechanism: Each month was printed on a leaf of the flower. To go on to the next month in the calendar, one would have to tear the previous leaf. With every passing month, the flower would shed off it's leaves, thereby implying the deterioration of health with passing time.

Leela Hotel- Recruitment Ads

Leela Hotel- Ads for Conde Nast Mag.

Leela hotel- Newsweek mag