Ambipur Room Freshener

Problem:
To establish Ambipur as a room freshener, containing the natural goodness of flowers, as the reason for people to stay indoors. In other words, those who use Ambipur in their homes, prefer to stay indoors.


1)
Outdoor- Work from home poster:

Solution:
Ambipur will create a ‘work from home’ poster. When someone calls the given number, they will hear a recorded Ambipur message that says “This service is in public interest. Discover a good reason to stay at home with Ambipur room fresheners. For a complimentary demo please leave your address after the beep.”


2)

Direct Mailer

Solution:
Direct mailers of items that people will be able to use at home, to avoid stepping out; will be sent. Self-study and distance learning kits, free home delivery menus of local restaurants, Home shopping guide (Tele. shopping), that make it convenient to stay at home and yet have the advantages of the outside world available at home.
Along with these mailers there will be a small note that says “Ambipur room fresheners. A good reason to stay at home."